Attract New Customers by Accepting More Payment Types
Car washes that are only equipped with coin-operated payment systems are very limited in the types of customers that they can attract. Only those with enough coins on-hand, or who are willing to obtain coins before they arrive, are able to use the car wash equipment. Anyone who only has digital or card payment methods on them, or who just doesn’t want to pay with coins, are simply going to pass this business by in favour of one that is better equipped to accommodate their preferences.
Contrast this to a competing car wash that not only accepts coins, but also debit cards, credit cards, digital wallets, Apple Pay, Google Pay, and others. In this case, it really doesn’t matter how the customer wants to pay, because this business can handle them all. This level of accessibility is a major advantage for businesses that thrive on convenience such as those in the car wash industry. Customers will be far more likely to stop for a car wash that is both convenient and able to accommodate their preferences. Having a more capable and flexible payment processing system can go a long way to enticing new customers into stopping for a wash.
Increase Average Customer Spend with Easy Add-Ons
Another limitation to coin-based car washes is that it restricts the types of add-ons that customers may consider purchasing because they want to make sure they have enough cash to get their car properly cleaned, and may not have enough to purchase upgrades for their wash. Once the coins are used up, that’s all they can do, so many customers just do the basics and then move on with the rest of their day.
Cashless payments, on the other hand, make it a lot easier to purchase those nice ‘extras’ like tire cleaner, hot wax, floor mat cleaning, interior fabric cleaning, and more. Customers can simply tap to pay with a contactless payment terminal to add on extra services, thereby boosting the average total spend with each visit. By making it simple and easy to purchase those wash upgrades, revenue per customer goes up, and so do your profits.
Reinforce Loyalty with A Functional Rewards Program
One of the most effective ways to increase the frequency of customer visits, as well as to encourage a higher average spend, is with a well-structured customer loyalty and rewards program. This can be extremely difficult for cash-based car washes who would require some type of staff attention in order to effectively manage the program and apply the correct rewards to customer accounts. Naturally, for a mostly unattended type of business, the idea of increasing reliance on staff to handle this type of program doesn’t make a lot of sense. However, with the right payment processing system, implementing an easy-to-use customer rewards program overcomes these challenges and delivers significant advantages for the business.
Contactless payment terminals and smartphone-based apps have the ability to put control of a customer’s rewards account right in the palm of their hand. Customers can manage their points balance, redeem for rewards, and earn points all from the same intuitive app interface on their mobile device, and pay with a tap at the contactless payment terminal located at their wash bay. With modern contactless payment terminals, your car wash can take advantage of all the benefits of a powerful customer loyalty program.