Making Donations Has to Be Easy and Fast
Another thing that can have a notable impact on charitable donations is how easy and quick it is to make a contribution. Speed plays an important role in payment processing, as people want to pay and go quickly, and making charitable donations is no different. Unattended payment terminals from MONEXgroup enable your not-for-profit to accept donations with just a tap of a card, saving time and making it easier for contributors to donate to your worthy cause.
Improving the speed and ease of giving doesn’t just have positive effects for your donors. It also benefits your organization by making collected funds available for immediate use and disbursement. Instead of having to wait to collect funds from various donation boxes across your fundraising area, and then spend time counting and processing the cash contributions, the money can be put to good use immediately. For causes such as disaster relief or humanitarian crises, having the funds available as quickly as possible can make all the difference in helping those in greatest need.
Simplify the Decision-Making Process for Donors
Initially, it can be easy to assume that most donors will already have an idea of how much they are willing to give. But, when the moment arises to enter a donation amount, you’d be surprised by how many people pause and think over the sum that they eventually settle on. Research has shown that donors often second-guess themselves when choosing an amount to donate. However, if another person makes their donation first, perhaps donating $10 while someone else considers donating $5, it can serve as the extra nudge needed to make a decision in less time, and perhaps even give a little more to a deserving cause.
Digital donation stations can achieve a similar effect of providing an example to follow by simplifying the process and offering people a predetermined range of suggested donation amounts. All a contributor needs to do is select the desired amount, tap their card, and their donation is accepted in just seconds. Deciding on what the suggested donation increments should be can be a challenge if you don’t have the data to help inform your decision. Fortunately, one of the features of MONEXgroup payment processing systems is the ability to access detailed analytics on metrics such as average donation amounts and frequency of transactions, along with many other valuable data points including optimum time of day for donations, performance of different terminal locations, and more.
The results of this data analysis can then be rapidly implemented using a remote access app to update all connected payment terminals with new values to help improve the frequency, amount, and overall likelihood of donations. This added functionality helps campaign managers keep on top of their fundraising efforts and maximize the effectiveness of each individual donation station.
Raise More Funds and Do More Social Good with a Fast and Easy Unattended Tap-to-Donate System
Every dollar counts for those organizations that are working to make a positive difference in the world we live in. We know that it’s absolutely critical to make the most of every opportunity when you’ve got a fundraising goal to reach, and the team here at MONEXgroup is eager to help you reach it. Contact us today and we will answer any and all questions you have about implementing fast, easy-to-use, and secure Tap-to-Donate unattended donation payment terminals for your charity or not-for-profit organization. We look forward to being a part of your success!
Find out how to elevate your fundraising initiatives with unattended donation systems from MONEXgroup!